Using Shea Butter

Today I will be writing about the benefits of using unrefined Shea butter. I realize that the global beauty industry is a multi-billion dollar one. Most women around the world are in a search for the next big thing to retain firm and supple skin. There really is no need to spend so much money when there’s an abundance of natural remedies available and affordable.

Shea Butter is extracted from the nuts of the Shea Karite tree. This tree is found in the tropical regions of West Africa. The fatty acids found in this extract offer unique properties that make it an excellent ingredient in various beauty products. The nuts of the Karite tree are picked, cracked, grilled and then pounded. They are then boiled for hours in water so as to extract the shea butter, which is then scooped out and left to cool.

It solidifies at room temperature and is ready to be used. Pure shea butter is white or ivory in color and does not smell unpleasant. Over a period of about two years, the healing properties of the shea butter are slowly lost. Shea butter is also used in food preparations in Africa. Shea butter benefit is mainly derived from its high content of non- saponifiable fatty acids (stearic and oleic acid). These fatty acids aid in maintaining the skin’s moisture and elasticity. These lipids work on the epidermal cells and maintain a good balance.

African shea butter is extracted from almond sized nuts of the Shea Karite tree. This tree takes considerable time to develop and bear good quality fruit. Only after about 15 years, can you get the karite fruit. West Africa is the traditional home to the shea butter industry.

Shea Butter Benefits

The presence of fatty acids and vitamins favor quick skin healing and sun protection. Shea butter contains cinnamic acid, which protects the skin against the harmful UV rays of the sun. Shea butter has been known to work well against stretch marks. Shea butter benefits those suffering dry skin, dermatitis and sunburn. Since shea butter is well tolerated by the skin, it usually does not trigger off any allergic reactions. This makes it ideal for use by persons with sensitive skin.

The anti-aging benefits of shea butter have been recognized and there is a mind-boggling range of shea butter products available these days. In fact, Shea butter is used in Africa to purify and cleanse the external and internal body. The Vitamins A and E found in Shea butter help in keeping the skin supple and healthy. It also prevents premature wrinkles and facial lines. Vitamin F works as a rejuvenator. Rough and chapped skin is soothed and healed. Shea butter penetrates the skin easily and does not clog the pores.

• Dry skin and dry scalp relief
• Heals blemishes and keeps wrinkles at bay
• Excellent skin moisturizer
• Reduces itchiness caused due to excessive dryness of the skin
• Cures minor burns and tough skin on feet
• Evens out skin tone
• Offers sun and wind protection
• Restores elasticity to the skin
• Restores lost hair luster
• Eliminates scalp irritation caused due to chemical processing

So go get yours today.

For Immediate Release: Toilet Seat Covers – A Bloody Campaign

Editor’s Note: Photos and behind-the-scenes videos are available at this link: Toletta

TOILET SEAT COVERS: A BLOODY CAMPAIGN
What happens when you mix high fashion, blood and toilet seat covers?

OTTAWA, September 13, 2010 – According to Fashion Photographer and Art Director Dan Ziemkiewicz, “a high fashion photo shoot worthy of editorial pages.”

On Wednesday August 25, Toletta’s “Get Your Own!” campaign, showcased two school girls, business women and club goers fighting and getting bloody over a Toletta. “Nobody likes to share – especially Tolettas,” said Viresh Pujara, President and CEO, CoverModels Management.

“Caine’s eyes lit up when I pitched him the idea of women fighting for his product, even the blood wasn’t a hard sell, he sees creativity and is willing to take risks,” said Dan Ziemkiewicz, Fashion Photographer and Art Director. Referring to the President and CEO of TOLETTA.

“We see and hear a lot of weird things in the Byward Market. Never has someone asked us if they can use our bathroom for a fashion shoot. The owners spent a lot of money renovating this year so it’s a big compliment to know that our bathrooms were selected to be used in a campaign.” Said Jackie Morphy, General Manager, Clocktower Brew Pub – 89 Clarence Street.

“It’s a great idea to have a ‘behind-the-scenes’ video of a fashion shoot. Unless you’ve been there yourself, you’d never guess what happens and how unglamorous it really is.” Said Adam Langlois, Videographer.

TOLETTA is a premium toilet seat cover manufacturer that targets the luxury and socially conscious woman. The company’s last campaign “Squatting in Heels” was featured in Marie Claire Magazine. “This time we wanted to do something different, something bloody different”, said Caine Ruckstuhl with a chuckle. President and CEO of TOLETTA.

To request interviews within West Africa please contact Adenike – Beauty Publicist, tolettainquiries@hotmail.com.

ABOUT TOLETTA
First launched in September 2009, TOLETTA is the world’s first premium brand of purse sized travel packs of paper toilet seat covers. Tissues are flushable and made from large sheets of 3ply toilet paper. Each seat cover is 20% larger and 42% thicker than other brands. A percentage of the proceeds are donated to social causes, pink for breast cancer and blue for child poverty. Each travel pack contains 5 toilet seat covers and retails for $2.49 – $3.49 USD. TOLETTA is available in more than 10 countries including Nigeria. For more information visit: http://www.toletta.com

Editor’s Note: Photos and behind-the-scenes videos are available at this link: http://www.toletta.com/getyourown

For media inquiries contact:
Beaute Publicist …your brand, just better
Mary Winkenwerder
Phone: 405.799.1035
Email: BeautePublicist@gmail.com
Website: http://beautepublicist.weebly.com

For more information, please contact
Jeannie Cantave
Déesse Magazine
Phone: 347-645-2906
Email: publicist@deessemagazine.com
Website: deessemagazine.com

Note:This is a sponsored content.

The Scam called NDLEA

I am appalled at our degenerate state within this country. I was on my way to the office today and while listening to Star 101.5 FM, a caller sent in a text regarding the recent recruitment exercise conducted by NDLEA (National Drug, Law and Enforcement Agency). This individual complained about the inactive state of the website and how difficult it was to submit necessary data.

I was astounded when Moyo Oyatogun (OAP) stated that she actually came across a notice posted by NDLEA, on the national network (NTA) which denounced the so called recruitment exercise. What this means is that at no time did NDLEA post a notice concerning recruitment. If you have applied for this recruitment exercise, do note that a great scam has just been perpetrated by some unscrupulous individuals. I feel so sad for the large number of applicants who had paid N1,500 each at our various banks.

How come people get away with all manners of fraudulent activities? Where did these individuals obtain all the necessary documentation they presented at the banks. For a recruitment exercise that has been ongoing for the past one month, why did it take the NDLEA such a long time to post a rejoinder? Pheewww..this is a puzzlement.

How una dey?

My peeps how una dey and how was the weekend? Trust you had and are still having fun. I would be absent from this blog for the next one or two weeks. I have been transfered from Ibadan to Lagos and trying to round up the handover process which should be concluded this week. It will also give me time to integrate myself into my new environment.

I’ll be back soon. Have a great week ahead!

Book of the Week – The Undomestic Goddess

Sophie Kinsella, author of the popular Shopaholic series featuring Becky Bloomwood, has introduced a new heroine in her novel The Undomestic Goddess. The “goddess” in question is Samantha Sweeting, a twenty-nine-year-old lawyer on the fast track to becoming partner at swanky law firm Carter Spink.

Although Sam loves her job and wants nothing more than to be a partner, she has no social life to speak of, is stressed out beyond belief, and her high-powered mother and brother can’t even make the time to join her for her latest birthday celebration. All of this seems worth it, though, when she finds out that she has achieved her biggest goal—she has become a partner at Carter Spink. Unfortunately, the joy is short-lived. Sam finds some papers buried on her desk that she apparently forgot to file—and that little mistake has cost one of their clients fifty million pounds.

In a panic, Sam rushes out of the office, takes a train, and ends up in a small suburb of London, lost and terrified. She ends up on the doorstep of Trish and Eddie Geiger, who mistake her for a housekeeper come to apply for a job. Wanting only a place to crash for the night and to get her head in order, Sam unwittingly takes the job. When she finds out that she no longer has a career at Carter Spink, she decides to stick it out at the Geigers for a while. The problem? She doesn’t know how to cook or clean. And though Trish and Eddie are easy to fool, the hot gardener isn’t so gullible.

The character of Samantha Sweeting is smart, gutsy and easy to root for. It’s easy to see why the gardener ends up falling for her, and their chemistry works beautifully throughout the book. Secondary characters also shine with life. Kinsella rarely makes the mistake of creating a character who falls into the ‘good guy/bad guy’ mold and most of the supporting cast are realistic and multi-dimensional.

You can download a copy of this book through this link: 4shared