What do you do when you suddenly realise you’ve got competition? How do you respond to such threat without making some costly mistakes? How do you know that your strategies for building brand loyalty amongst your target audience is the right one in the face of competition? This is where we are right now and I can tell you the answers are not easy. I am following my gut instincts by following what my intuition tells me me. This is much different from emotions. I don’t allow emotions to rule me when it comes to business. I simply do what has got to be done.
The product has given its’ first hint of monumental success based on consumer reactions to it. Yes, we now have another competitive distributor but that has not taken my gaze off my goals and objectives. I have not come this far to give up. I am trudging head on. We’ve also advised the manufacturer to obtain Standard Organisation of Nigeria’s certfication. This will help in affirming the quality of the product and it gives us the right to sell this product within Nigeria.
Apart from selling the brand through large retail chains or stores, I have also decided to engage the services of Direct Sales Agent who will be brand ambassadors and engage in one on one communication with our target audience. For our affiliate program, we have put in place an attractive sales commission for our agents. Based on our sales forecast, our agents will be making a minimum of N5,000 – N10,000 weekly. We intend to also offer more incentives as sales increase. For now, we’re taking it one step at a time. Got to go peeps.
Have a wonderful holiday. Merry Christmas.