For Immediate Release: Toilet Seat Covers – A Bloody Campaign

Editor’s Note: Photos and behind-the-scenes videos are available at this link: Toletta

What happens when you mix high fashion, blood and toilet seat covers?

OTTAWA, September 13, 2010 – According to Fashion Photographer and Art Director Dan Ziemkiewicz, “a high fashion photo shoot worthy of editorial pages.”

On Wednesday August 25, Toletta’s “Get Your Own!” campaign, showcased two school girls, business women and club goers fighting and getting bloody over a Toletta. “Nobody likes to share – especially Tolettas,” said Viresh Pujara, President and CEO, CoverModels Management.

“Caine’s eyes lit up when I pitched him the idea of women fighting for his product, even the blood wasn’t a hard sell, he sees creativity and is willing to take risks,” said Dan Ziemkiewicz, Fashion Photographer and Art Director. Referring to the President and CEO of TOLETTA.

“We see and hear a lot of weird things in the Byward Market. Never has someone asked us if they can use our bathroom for a fashion shoot. The owners spent a lot of money renovating this year so it’s a big compliment to know that our bathrooms were selected to be used in a campaign.” Said Jackie Morphy, General Manager, Clocktower Brew Pub – 89 Clarence Street.

“It’s a great idea to have a ‘behind-the-scenes’ video of a fashion shoot. Unless you’ve been there yourself, you’d never guess what happens and how unglamorous it really is.” Said Adam Langlois, Videographer.

TOLETTA is a premium toilet seat cover manufacturer that targets the luxury and socially conscious woman. The company’s last campaign “Squatting in Heels” was featured in Marie Claire Magazine. “This time we wanted to do something different, something bloody different”, said Caine Ruckstuhl with a chuckle. President and CEO of TOLETTA.

To request interviews within West Africa please contact Adenike – Beauty Publicist,

First launched in September 2009, TOLETTA is the world’s first premium brand of purse sized travel packs of paper toilet seat covers. Tissues are flushable and made from large sheets of 3ply toilet paper. Each seat cover is 20% larger and 42% thicker than other brands. A percentage of the proceeds are donated to social causes, pink for breast cancer and blue for child poverty. Each travel pack contains 5 toilet seat covers and retails for $2.49 – $3.49 USD. TOLETTA is available in more than 10 countries including Nigeria. For more information visit:

Editor’s Note: Photos and behind-the-scenes videos are available at this link:

For media inquiries contact:
Beaute Publicist …your brand, just better
Mary Winkenwerder
Phone: 405.799.1035

For more information, please contact
Jeannie Cantave
Déesse Magazine
Phone: 347-645-2906

Note:This is a sponsored content.

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